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Now, amidst a financial crisis rage, seems to be the perfect moment for fashion devotees to be fÃªted by a fashion publication that sets itself apart from celebrity and commercially-charged print giants. In fashion, when times get tough, innovation goes a long way.Â

The name of said publication might puzzle you a tad though;Â The Last Magazine,Â first published about a year ago.Â One of its creators, Magnus Berger, says of the name, “it might sound cocky, but itâ€™s a play on that whole discussion that print journalism is in its final throws, which we donâ€™t agree with.”

The magazine’s expose is a big chunk of the allure, published in an oversize newspaper format similar to that of French magazineÂ EgoisteÂ and 80s British magazineÂ Ritz.Â The LastÂ is enveloped in a paper wrap and includes poster-size editorials that are sure to blow your mind.Â

: Berger & Wild, photo by Melissa Hom

The brainchildren behindÂ The LastÂ are design royalty Magnus Berger and Tenzin Wild. Berger, also known as Julia Restoin’s ex-boyfriend and Baron Baron’s former art director, commented on the importance of the glossy, “I feel like at a lot of magazines it was always the same people working and it was really hard for the younger guys to get into it and get their work published. Not just with fashion, a lot of new artists, new music, new designers. The whole idea now is to promote a new generation.”

With brand new faces, including plenty of up and coming stylists, photographers and writers, the prospect of fresh blood is simply exciting. Appointed by a non-jaundiced mix of inspirations, marked by iffy personalities, and inspired by an “all things new” philosophy, The Last Magazine proves to be a lot more than just another fashion rag.

Â Editorial from The Last Magazine

Martin Lidell The Last Magazine Spring 2009

The Last MagazineÂ

Â by: Melissa Alvarado Sierra

Posted 20 September 2009 @ 12:38 by fashion-curator

Comments:(9)

MARTHA LOVE on September 20th, 2009 at 3:26 am

I STUMBLED UPON THIS BLOG, I AM A FAN NOW. FASHION CURATOR, YOU KNOW YOUR STUFF. THE LAST IS UNIQUE IN ALL THE SENSE O F THE WORD.
Amber on September 20th, 2009 at 5:46 am

w.o.w. seriously girl this mag was all the rage at NY fashion week. it is huge! love that.
Brenda Matthews on September 20th, 2009 at 1:20 pm

thanks for posting this, i had no idea this mag existed. Gotta love FASHION TV!
GFreitas on September 20th, 2009 at 1:29 pm

finally a nice magazine that only interested in creativity not ad sales.
GFreitas on September 20th, 2009 at 1:30 pm

forgot, I LOVE FTV!!!!!!!!!!!!!!!!
fit-flops on September 22nd, 2009 at 10:24 am

It’s a master piece. You given the new name and brand to the fashion world. What a lovely design!! I am your biggest fan FTV. A big hug to you.
streetwear on October 13th, 2009 at 10:45 pm

Just an amazing site!
streetwear on October 21st, 2009 at 9:43 am

Hello there,very nice place
streetwear on October 21st, 2009 at 8:56 pm

Ou-yo-yu what a nice site!

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Melissa Alvarado Sierra is a published writer who specializes in architecture, home design, fashion, travel a... (read more)

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