The queen of boho chic takes the reigns at Celine… 

 

    

 

After a two-year hiatus, British designer Phoebe Philo returns to the fashion world by taking the helm at French fashion house Celine, as Creative Director. Credited with Chloé’s revival, along with college buddy Stella McCartney, Philo seems to fully understand what customers want right now. ” In the current climate customers are looking for something that will get them interested and excited about buying again. I want to create clothes, shoes, bags and accessories that are relevant to right now — modern, exciting designs that women will desire and appreciate,” the designer told WWD.  

 

 

 

  Celine is an LVMH brand, and Pierre-Yves Roussel, CEO of LVMH’s fashion division commented on Philo’s new venture, “by giving her Celine, we’re giving her a platform to express her vision. For Celine, which is a bit more sophisticated as a brand, the fit is very good in terms of her style, her personality and where she is in terms of her own development.”   

 

  

 

Celine is in desperate need of a boost after having two Creative Directors with less than spectacular results. The brand has not seen much success since Michael Kors’s splendid collections back in the 90’s. With Philo’s comeback, Celine has the chance of becoming the sough-after brand it once was.   

 

 

  The 35-year-old designer and mother of two will debut her first collection for Celine in March, for autumn/winter 2009. —Melissa Alvarado Sierra