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Scarlet fever…
 
Saturday 15th March
Hip hip hooray, it’s Saturday!! Yipeeeeee. I have NO WORK to do! - no castings, shoots or fittings! - It’s 8:45am….I think i’ll lounge around in my pajamas until about 11am, then I need to go out and get a few last bits for the surprise birthday party I’ve organised for my boyfriend tonight. He’s turning 26 tomorrow! Happy Birthday Deedee! mwah.x(hopefully he won’t read this before the party… :?
Anyway, I’m not going to write about what I’m up to today, as I doubt you’ll be particularly interested in me watching ‘my super sweet sixteen’ and buying balloons..
I thought I’d write about an issue that has been bothering me a little… It’s the issue of celebrities replacing the models.
It’s becoming more and more apparent that the beautiful actresses, singers and even lame reality show stars of today, are slowly replacing models in magazines, on bill boards and on product packaging.
Louis Vuitton has opted to use Scarlet Johanssen for some of their lastest ad campaigns… I mean, you can see why…she’s undeniably beautiful but something seems a little unfair about it. She’s an actress. A successful one. Her job is to get picked for the blockbuster films and wow the audiences with her presence on screen. Meanwhile, it’s the models’ job to get picked for the big designer campaigns like Louis Vuitton, Gucci, Balenciaga etc. But it seems more and more frequent that the model doesn’t even get that opportunity anymore - even though it’s his/her job and he/she devotes her/his life to being the best at it!
Versace chose Christina Aguilera….
Louis Vuitton chose Scarlet Johanssen
…and Armani chose David Beckham…
Will it just keep getting worse? - will models eventually only be needed for catalogue work? Dear god, say it isn’t so!!! :o
xx


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Posted 15 March 2008 @ 10:10 by miggy
 
 
Comments:(4)
 
  1. Esther on March 15th, 2008 at 3:23 pm

    omg I soooo argee with what your saying.

    I watched a documentary about this advertising trend. The excuses for this trend are celebs have fans who will buy the products if the celeb is advertising it; and with new technology a 5″2 woman can have the illusion of a model’s height. They also said the celebs need these jobs to get paid if they’re unemployed for a while.

    But this isn’t fair because they are unemploying models. Have seen April’s British VOGUE? Victoria Beckham’s on the front cover…

  2. Dominique-annaliese on March 16th, 2008 at 5:37 pm

    I agree but celebrity edorsement works and they are going to earn a lot more money by having a hollywood movie star thats attractive then a model no ones knows. scarlet was in justin timerlakes video aswell and it wouldn’t have been as powerful if it was just a model cast for that role. for instance pepsi, britney, black eyed peas they’ve all done the ads. its harder for us models i agree..but the girls and guys getting all our jobs are international stars, we just have to get to that stage before given that kind of opportuniuty.modelling gives opportunity for us to go into acting etc aswell

  3. Kito on March 18th, 2008 at 3:28 pm

    more stars…. into product endorsement because they can capture the market, and they sell more than just models… its an advertising campaign…so bear with…it if you want your product to exceed sales performance use….models who are bankable

  4. luv_f_Naha_diamond on March 19th, 2008 at 9:34 am

    I think it’s hot n’ good !!! about David I think he bery cool!! best blog !!! wish u have nice day ..!

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